A young man aims of making it big in life. He's offered a lucrative job by a rival business group. His lofty ambitions corrupt him en route. His personal life hits a low. He gets alienated from his lady love. The route he undertakes to attain the power and riches is a one-way street from where it's impossible to withdraw. He realizes he has been framed. Conned by the people he trusted. He decides to set things right…

 

Does the plot ring a bell? Recall Mahesh and Mukesh Bhatt's BLOOD MONEY, directed by Vishal Mahadkar, which opened earlier this year. Though the setting is entirely different [BLOOD MONEY was about the diamond industry, this one has Emraan Hashmi dealing with breaking news and creating headlines], the premise as well as certain episodes in RUSH constantly bring back memories of that film. Besides, one has come to expect infidelity, slaughter, tension-n-anxiety, drama and redemption in an Emraan Hashmi movie. RUSH offers nothing diverse. The only thing that differentiates RUSH from the other films is the backdrop of the television industry.